New-vehicle window stickers

Before 1958, car dealers could sell a car for any price that they wanted to sell it for. There were no window stickers with suggested retail price. However, a bill, the Automobile Information Disclosure Act of 1958, introduced by Oklahoma Senator Mike Monroney came into effect changing the automobile sales industry. The law introduced the commonly known new-car window sticker and sometimes referred to as the “Monroney” for its sponsor.

The bill among other things requires a sticker showing the manufacturer’s suggested retail price (MSRP) to be affixed to the window of a new vehicle and only to be removed by the buyer after purchase. Additionally, miles per gallon (mpg), base model’s features and any options, their prices, federal safety ratings and warranty information are also to be included and displayed on the window sticker.

Today, there are many different hybrid vehicles, plug-in vehicles, flexible-fuel vehicles, natural-gas vehicles, and electric vehicles are available in the market. As a result, the Law has been amended later requiring what is known as “mpge”, miles per gallon equivalent as well as an estimate of an annual fuel cost. This allows the customer an easy way to compare mileage numbers of different offerings in the market.

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