2010 Honda Insight Hybrid (a car hoping to make a 2nd impression)

When the first generation Honda Insight launched back in 1999, it was a vehicle that was simply before its time.  The vehicle could achieve over 60 miles per gallon highway and was a hit among certain groups.  However, gas at that time was relatively cheap in comparison to today, and people were not interested in a vehicle that did not have the roominess and power that was desired by the general public, which led to dismal sales.  After seeing the success of the Toyota Prius, Honda hopes to win more hybrid customers away from Toyota with the launch of its 2010 Honda Insight Hybrid, which Honda believes will provide great value and great economy at a price that will make it more affordable than the Prius.

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