Ford Hires News Sales Head From Within

Automotive News reports that longtime Ford Motor Co. executive Hal Feder has been tapped to lead sales for the Ford and Lincoln Mercury brands. According to a memo sent out to employees today, Feder will replace the retiring Randy Ortiz as general manager of Ford and Lincoln Mercury sales.

Feder has worked for Ford since 1983, and most recently was the CEO of Ford Motor Co. of Southern Africa, leading sales and manufacturing for models produced for the South African market including the Mazda Drifter, Ford Focus CC, Mazda3, Ford Ranger and Ford Bantam.

Feder began his career with Ford in 1983 as a zone manager for Ford division, focusing on Tennessee, Kentucky and Indiana. From 1987 to 1989, he held positions at the division including sales promotion specialist for the southeast region. He’s worked in the Lincoln division and the customer service division.