German luxury brands at an affordable price in the United States

Luxury brands such as Mercedes Benz, BMW and Audi are increasingly trying to come up with cars that are affordable to the mainstream. They are in search of a way to cut into mass market models manufactured by Ford Motor, Chrysler Group, and Toyota Motor. Ford Taurus start around $26,780 and Chrysler 300 start around $30,545. Compare these prices to well-known luxury brands. Audi is introducing a new A3 that will start around $29,900 in spring 2014. Mercedes Benz CLA sedan that is already selling in the United States since September 2013 starts at a price similar to Audi. BMW is expected to introduce a 2-series coupe in the U.S. in March 2014 starting around $33,025.

What you will get is the remarkable styling and handling of German car technology. Many owners tend to stick to brands they revere. This is why German manufacturers are trying to cut into the affordable mainstream car market in the U.S. at a time when European car sales are dwindling. Luxury brands in the U.S. accounts for 19 percent of vehicles sold and expected to grow to 24 percent by 2018 according to some published reports.

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