When the Nissan Leaf debuts in America this year, its MSRP will be comparatively less than the same model selling in Japan in Europe. Automotive News says that Nissan officials are explaining this by stating that differences in local taxes and additional incentives will make up the difference in cost within the U.S. market.
Trisha Jung, chief marketing manager for Nissan’s U.S. electric vehicle sales, said that analysts who are suggesting that the Nissan Leaf is priced to low “don’t have all the information” such as the long-term impact of incentives received to build the electric car at its plant in Symrna, Tennessee.
“We are the first affordable, mass-market electric vehicle,” Jung said. “We’re pricing appropriately to ensure that.”
However, analysts like John Kluza, a battery analyst at Lux Research, claim that the estimated MSRP in the U.S. market of $32,780 is too low when considering the costs of the battery pack, electronic components and production.
“It seems the goal was to price Leaf to get sales volume even if there’s some initial loss,” Kluza said. “In the first year or so, perhaps they’ll take a hit of $2,000 on each car, maybe more. Over time, as battery production scales up, that price will start to look more appropriate.”
Related articles by Zemanta
- Report: Nissan expecting Leaf shortages thanks to high early demand (autoblog.com)
- Lance Armstrong First in Line for a Nissan LEAF (treehugger.com)
- Nissan Leaf leaps towards profitability (businessgreen.com)