90 Percent of Nissan Leaf Reservations are Conquest Orders

The pre-order numbers for the new all-electric Nissan Volt suggest that the next-generation vehicle is exciting people who aren’t normally Nissan buyers. Automotive News reports that Nissan has received more than 14,000 reservations from individual customers for the Leaf, and that 90 percent of these orders were so-called “conquest” orders from people who weren’t already Nissan owners.

Of course, that might not translate to 14,000 sales for the car. In order to “reserve” their Leaf, people simply needed to pay a $99 fee and register online. The fee is refundable for any reason, including if the charging station can’t be installed in a person’s home or if they simply decide that they don’t want it. Part of the challenge that Nissan will face when the car launches in select markets in December is making sure that customers who paid their $99 decide to go through with a sale.

Nissan also stated that a key element of the advertising campaign for the Leaf will revolve around the car’s lack of an exhaust pipe – highlight how environmentally friendly the car is.

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