Volkswagen Group could be following Ford’s footsteps , by
disposing it’s high-end supercar brands Bugatti and Lamborghini, recently
quoting the Porsche and Volkswagen Supervisory Board Member Wndelin Wiedeking.
When asked about the future of it’s brands Wiedeking is quoted saying “No Toys
anymore”. This indicates, VW will be restructuring its expansive business and intent
on increasing the VW brand name as an immense International player.
Wiedeking is also distressing that Porsche is not the
flagship brand in the group and has allegedly commissioned an ultra-high
performance Porsche supercar to destroy the top speed record set by the colleague
Industry Rumors suggest the Bugatti could be downgraded to
an ultra-exclusive coach building operation once the Veyron is put to rest.
Lamborghini, which sold over 2000 cars last year, could be put
on the market the same way Ford is currently disposing of Aston martin.
Although the automotive industry took one of its worst beatings in history last year, Mercedes-Benz performance division AMG has posted its best sales record yet.
AMG global sales were 24,200 for 2008, an increase of 19 percent over the previous year’s 20,300.
The largest market for AMG was the United States, which accounted for 38 percent of all sales. The German market is AMG’s second largest, accounting for 13 percent of total sales and where sales were up 34 percent over 2007.
AMG delivered 8,100 of the C 63 AMG and 3,050 of the SL 63 AMG.
Successful for the performance division was also AMG’s sports package offering on certain vehicles, which increased its sales by 75 percent. AMG also had twice as many registrations to its AMG Driving Academy as in 2007, the year in which it was founded.
In light of its success, AMG has committed itself to improving the fuel economy of its vehicles by 30 percent by 2012. AMG cars already meet the EU-5 standards and will make the EU-6 standards earlier than 2014 when they come into effect. AMG will be making use of lightweight materials, better engine management and regulation of water and oil pumps, and introducing direct-injection and stop-start technology in all its models in 2010.
Division head Volker Mornhinweg, recently declared the “the horsepower war is over.” AMG will now be boosting performance mostly through new technologies that improve efficiency.